• Address: Enevangen 29, 3450 Allerød, Denmark
• Telephone: +45 45 88 39 94 (Home) 40 58 30 67 (Mobile)
• Date of Birth: 23 October 1973
• Country of Birth: Denmark
• E-mail: info@mu-co.dk
• Marital Status: Married
  
  

EXPERIENCE

HD Partners: Training and consultancy company:

• Construction, coordinating and maintenance of website: www.hdpartnes.dk

• Construction, coordinating and maintenance of website: www.enneagrammet.com

• E-mail marketing: E-mails with offers for customers as well as newsletters.
  
• Advertisements in relevant magazines and on relevant websites
  
• Coordinating presentation road show and newspaper advertisements for this.
  
• Responsible for all sales material (course descriptions).
  
• Follow-up on enquiries from customers and prospects via the telephone or e-mail.
  
• Logistics in connection with courses and other events.
  
• Invoicing
  

Trans4mate
HD Partners is a member of a business alliance called Trans4mate. I have created and maintain their website www.trans4mate.dk

Australian Trade Commission (Austrade):

• Project coordination of launch of web project www.austrade-b2b.com
  including press releases, web content and troubleshooting; sales letters and follow-up with Danish prospects for Australian goods.

• Made industry description for www.austrade.com.au of the Danish fashion industry as an export market including initial research and final description.

• Coordinator for an Australian organization where I sent out product samples to possible Danish importers and followed up on business opportunities.

• Coordinating in-house seminars with course material.

• Assisted in coordinating events for potential importers as well as making promotional material describing Scandinavia as an export market.

• Was project coordinator on the launch of a number of industry specific European websites for Austrade.

Lean-On A/S: IT-specialists in server-based computing:

• Responsible for creating a reseller network and have these organisations certified in Lean-On's software solutions
  
• Interviews and writing case stories from the customers.
  
• Coordinating seminars, workshops and courses
  
• Construction and maintenance of website:
  www.lean-on.com
  
• E-mail marketing towards customers, potential customers and journalists.
  
• Press releases and PR - contact to journalists.
  
• Organising participation in exhibitions and conferences.
  
• Coordination with Dutch manufacturers of software on marketing activities and new versions of software.
  
• Organising marketing activities with resellers.
  
• Implementing and maintaining new CRM-system from the start. Went from 0 to 850 subscribers to the company e-mail newsletter.

Adelhardt Kommunikation: Training and consultancy company:

• Construction and maintenance of website -
  
  www.adelhardtkommunikation.dk

Resurserummet: Training and consultancy company:

• Construction and maintenance of website -
  
  www.resurserummet.dk

Marketing coordinator

• My responsibilities have been the following:
  Creating marketing material such as brochures, fact sheets, manuals and an in-house newsletter for a consultant network.
• Writing and coordinating press releases.
• Coordinating and writing contents for the company website.
• Planning and implementing a restructure of an online news service including coordination with web design bureau.
• Coordinating an online news and ordering service including subscribers, backend system and password administration.
• Implementing and executing segmented e-mail campaigns for different groups of customers.
• Building a customer database with the Goldmine CRM software. I coordinated the implementation of the system and today the system contains more than 4000 customer and prospect records. During this time Goldmine has turned into an invaluable sale and marketing tool – today we run several e-mail campaigns for different customer segments within the database. Furthermore, the database has become a great tool for competitor analysis.
• Coordinating sales activities with distributors in the UK and the US.
• Coordination and logistics in connection with exhibitions for the biotech and pharmaceutical industry in Europe and the US.
• Customer contact daily over the phone and at exhibitions.
• Invoicing and updating customer records in our ERP system – Navision Navigator.
  

Denmark’s 8th largest bank, known as Denmark’s savings and investment bank.

Marketing Assistant
I started in March 2000 in a 12-month temporary employment as marketing assistant in the marketing department after my return from Australia. My tasks were the following:

• Coordinating TV campaigns.
• Coordinating cross-selling and up-selling activities (direct mails).
• Coordinating tele-text campaigns.
• Coordinating banner advertising on the Internet.
• Coordinating newspaper advertising, including job advertisements.
• Daily contact with media and advertising agency as well as TV station.
• Updates of sales letters.
• Updates of product brochures and web pages.
• Analysis of the participants in Alm. Brand Bank’s stock trading game on the Internet.
• Coordinating events such as Open House activities in the bank’s branch offices and an award event for the winners of Alm Brand Bank’s stock trading game on the Internet.
• Coordinating local campaigns/activities in the branch network of the bank consisting of 43 branches. This included unaddressed mailings.
• Competitor analysis.
  

Assistant Marketing Manager
Started off doing my thesis for them as a part my international business course. The thesis was on their service-level to hearing aid dispensers. After my course ended, I started full-time employment with them. Tasks of the job:

• Letters and mailouts from start to finish for both wholesale and retail. Retail starting with list generation in Navision Financials to liaison with Mailing House before the letters were actually posted.
• Daily contact with wholesale customers over the telephone as well as written correspondence in regards to price establishment and prices, advertising (radio, TV, brochures, direct mail etc.), point-of-sale material, new product information, distribution of OtiSet (hearing instrument fitting software program) and updates with audiological information.
• Daily contact with advertising agency.
• Management of the alliance program - Oticon Business Alliance (An alliance for Oticon’s largest wholesale customers).
• Assist with budgeting for the marketing department (the budget for 1999 was AU$1.2 Mio for the marketing department).
• Supervise follow-ups of marketing activities, trouble-shooting and monitor results.
• Set-up of the local homepages both for wholesale and retail.
• Assist in the development of Oticon Australia’s Web strategies.
• Logistics for the conventions they attend, and the marketing seminars they put together for the customers.
• Newsletters externally and internally.
• Customer support with advertising in newspapers, magazines and Yellow Pages.
• Customer support with radio and TV commercials. Being involved from shoot until the finished product.
• Database maintenance.
• Coordination of marketing plans from head office to the local market for both wholesale and retail in conjunction with the marketing manager.
• Coordinating product launches with the Oticon sales team.
• Development of new marketing tools for both wholesale and retail such as communication binders, clinic open day packages, PowerPoint shows on hearing loss etc.
• Lodging applications on new hearing aids for government approval.
  

Work placement period as a part of my course in international business (4 months). During my placement I did the following tasks:

• Design of a leaflet for a new product.
• Set-up of spread sheets for accounts.
• Database maintenance.
  

Customer Service Officer
During my studies in international business I started working for the local Shell Select service station on evenings and weekends. Tasks of the job:

• Customer service face-to-face.
• Customer service on the phone.
• Ordering of products for the store.
  
  

Aupair, Live-in Nanny

• Took care of Emily (6 yrs) and David (5 yrs) on a daily basis.
• Gained in-depth inside knowledge of the American culture.
• Developed co-operation, listening and flexibility skills.
  
  
  

August to December 1999: Completed ADMA’s Direct Marketing Certificate course. The course ran over four months consisting of 4 modules:

• Module 1: Understanding the basics of Direct Marketing
• Module 2: Deep & Profitable Customer Relationships
• Moduel 3: Developing a Dialogue with your Target Market
• Module 4: The Art and Application of the Creative Process
  
  

• Tertiary Education - DipHE in International Business.
• The Course curriculum included English, German, various marketing subjects, international business law and economics.
  
  

• December 2002: 2-Day course in the Enneagram personality type indicator at the NLP School in Roskilde , Denmark
• March-June 2002: InDesign 2.0, A 10-week evening course at Copenhagen Evening College (25 lessons).
• September-December 2000: Internet and Web design, step 2. A 10-week evening course at Copenhagen Evening College (25 lessons).
• February-May 2000: Internet and Web design, step 1. A 10-week evening course at Copenhagen Evening College (25 lessons).
• March 2000: Basic Media Seminar. A one-day course in the fundamental concepts of media planning and processes. Media consultant company Initiative Universal Media, Copenhagen.
• September 1999: ADMA (Australian Direct Marketing Association) List Day – Course on direct marketing to external lists of prospects.
• June 1999: Pan-Pacific Direct Marketing Conference, Sydney – 2 days.
• February 1999: Direct marketing presentation with Stan Rapp, Australian Direct Marketing Association, Sydney.
• July 1999: Speed Reading Course, Excellerated Reading & Learning, Sydney, two consecutive Saturdays.
• January 1998: Word for Windows 7.0 intermediate – a 2-day course, Pollak Partners, Sydney.
• May-June: “Assertiveness”, a 6-week evening course, The Parramatta Evening College.
• March 1997: 2-day seminar, Carol Davis and Associates Pty Ltd., Sydney. “Marketing to the 40+ Consumer”.
• March 1997: “Presenting Yourself At Your Best”, Workshop of two consecutive Sundays, The Parramatta Evening Collage.
• March 1997: How to Write Outstanding Newsletters, one-day Seminar, Business & Professional Research Organisation Ltd.
• February - April 1997: Japanese for Beginners, The Parramatta Evening Collage, Sydney (32 hours).
• February - April 1997: “Speaking with confidence in Public” – 8-week course, Parramatta Evening College.
  
  

• Languages: Danish, English, German, (French).
• After having spent more than 4 years in English speaking countries I have developed excellent skills in English both spoken and written.
• My IT skills are as follows:
  

• Australian Trade Commission
  Trade Commissioner Flemming Larsen
  Dampfærgevej 26
  2100 København Ø
  Telefon: 35 27 00 50
  E.mail: flemming.stig.larsen@austrade.gov.au

• Schultz Interactive Information A/S:
  Vice President Nina Lindholst
  Herstedvang 12
  2620 Albertslund
  Phone: +45 43 22 73 90
  Mobile: +45 21 68 70 65
  E-mail: nl@schultz.dk

• Oticon Australia: Niels Toxvaerd, General Manager or Denise Beecroft, Marketing Manager, Suite 4, Level 4, Building B, 11 Talavera Road - North Ryde - 2113 NSW, Australia. Telephone: +61 2 9635 8188.
  E-mail Niels Toxværd: njt@oticon.com.au
  E-mail Denise Beecroft: dbe@audioclinic.com.au
  
  
• Deborah Holdstein/Roger Gilman: 810 North Harvey Avenue, Oak Park, Illinois 60302, USA. Telephone: +1 (708) 386 3388